Entrepreneurship Through Acquisition (ETA), With Jason Ehrlich

As the private equity industry expands and evolves, new strategies have emerged to cover businesses of all types and sizes.

Jason Ehrlich, principal at Fruition Capital, joins Andy Hagans to discuss the Entrepreneurship Through Acquisition (ETA) space, and his firm’s unique private equity strategy.

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Episode Highlights

  • An overview of the Entrepreneurship Through Acquisition (ETA) space, and how it compares to traditional private equity.
  • Background on Jason’s journey to becoming involved in the ETA space.
  • The demographic trends that are driving growth in the “lower-lower-middle” private equity market.
  • How ETA deals are financed, including with debt financing and earn-out structures.
  • Fruition Capital’s unique strategy as an alternative investment sponsor, and the appeal of this strategy to LPs.

Today’s Guest: Jason Ehrlich, Fruition Capital

About The Alternative Investment Podcast

The Alternative Investment Podcast is a leading voice in the alternatives industry, covering private equity, private credit, venture capital, and real estate. Host Andy Hagans interviews asset managers, family offices, and industry thought leaders, as they discuss the most effective strategies to grow generational wealth.

Andy Hagans
Andy Hagans

Andy is co-founder and co-CEO at WealthChannel.